Nine Benefits Of Marketing Automation Every Business Owner Should Know

Purposive Ninja Virtual Professional
Purposive Ninja Virtual Professional

Just watched webinar on marketing automation. This is a brand new skill any virtual professional choosing this niche must learn.

“Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”

In previous years, before the birth of marketing automation, companies do their marketing manually. Examples of these are answering mails, sending out mails, following up of customers, and many other activities that involve a direct personal communication with customers. Nowadays companies are doing most of their business online because most of their customers can be reached online. But with the increasing number of customers, dealing with them manually and personally could be a daunting task while taking much of the time. Marketing automation then comes to the rescue. All the business owners have to do is classify their customers according to certain types then send them out emails automatically just once. They can then best serve their clientele without anybody being left out or forgotten.

And the best part of this is somebody has to do the job. Virtual professionals then must come to the scene. The webinar I watched was very helpful. But it was just an overview of the whole thing. I must learn the techie part of it online from my mentor. In the coming days, I would be enrolling on this course since I found it interesting. For the meantime, let me give you the benefits of marketing automation  to businesses. The following are some of them:

Saves time

Marketing automation saves time because the marketer has to set up the task only once and is able to cater to a large number of customers. For example, after a purchase of their product, the company has to ask the customer’s feedback. If the company has, let’s say five thousand customers, it would take time to ask the customers one by one. However, if the task of doing it is automated it would take only minutes to do the task.

Saves money

It would only take one or few people to do the automated task compared to paying more employees to accomplish the same task.

No cold calls

There would no longer be cold calls because in marketing automation it is easy to trace whose customer has opened the emails and who does not.

Faster follow-ups

In marketing automation everything is recorded. By seeing the data the marketer knows the next action to take.

Nothing forgotten

Every client is recorded and classified.

Rewarding local customers

It would be easier to trace customers who keep coming back. Rewarding them is the best way to maintain their loyalty.

No time wasted in non profit making tasks

By analyzing emails it would be easily found out who responded positively and who does not. Let go of those prospective customers who do not respond positively.

Reuse content

The company may make the same sales letter to every new prospective customer. Or may use the same content for the next month or for the following year depending on the occasion or season.

Be forced to understand your customers faster

By establishing a constant relationship with your customers through emails some may reply to some of them. Others may have complaints, requests or suggestions. Your relationship may then be mutual which is very beneficial to your company.

Hopefully, business owners may find these benefits helpful to the growth and function of their companies. When I am ready I would be glad working to any of you guys in the near future.

Have a purposeful day!



5 Ninja Strategies To Earn 5 Star Reviews From Your Clients

5 ninja strategies to earn 5 star reviews from your clients


I have attended a webinar with my mentor Jomar Hilario interviewing one of his senior mentees in virtual careers. She is Cristina Ramas who just had received an award from Upwork being one of its top rated freelancers. Bongga! Right? My eyes opened wide and wondered, how did she do it? Thankfully, she shared her secret in that webinar.

As an aspiring virtual assistant/professional or freelancer I am always looking for the easier ways to follow what others had done. From that webinar I learned a lot. The following are Cristina’s strategies on her way to success.

Create website.

What she means is the portfolio website, like this one. A portfolio website is where you put all vital information about you. It is where you write who you are and what you do. It is this site that future clients would be looking for if they really want to know whether you are genuine or not; or just to know more about you.

Complete your profile in your selected platform.

Tina’s chosen platform is Upwork. We could select any platform we will comfortably work or do business with as long as our profile is complete. Tina stressed to put our best photo, put the right title, complete the overview – like what you could do for your client, and most especially write your detailed skills and the tools you use in getting things done.

Read and learn  to your chosen field of expertise.

Well, this is what they call your niche. Virtual work is wide. Select what you are good at and work on improving yourself in that niche. Tina’s example is including what she subscribed to and who her influencers are.

Give your best to every gig, may it be hourly or fixed.

If we put our one hundred percent in our work, it can not only make our clients happy but also it boosts our confidence in our work. The more we do it, the more we become skilled in it. And the catch is, our clients could give us positive feedbacks or reviews which we can add to our portfolio.

Manage your time well

Beleive it or not, Tina has six kids to take care of while working from home. Admirable, yes! I thought it would be hard for her since I find it harder for me to take care of two kids. But her confidence is contagious. Okey, if she did it, so would I (help me, God). Being a working mom with multiple roles is never easy. One must be skilled in time management to succeed in all areas. Tina managed to pull that off. She said she perpetually followed her calendar and never procrastinated. The last one I am still learning.

Before the webinar ended, Tina added two more tips: finish your website and polish your profile. Good advice.

There she had it. Easier said than done, but a challenge all along. And hard work is the key. As Vidal Sasoon said, “the only place where success comes before work is in the dictionary.”

Have a purposeful day!